Churn Prevention
Most cancellations happen with zero friction — a button click, and they're gone. Recurflux intercepts the moment a customer clicks cancel: a reason survey first, then a retention offer matched to their answer, before the cancellation registers.
40–60%
Of customers shown a pause offer take it
0
Lines of code to set up
100%
Reason data visible in dashboard
Quick answer
A cancellation flow intercepts subscribers before a cancellation confirms. Recurflux presents a reason survey first, then a retention offer matched to the stated reason — pause, discount, or plan downgrade — before the cancel registers. No code changes required. 40–60% of customers shown a pause offer accept it. Customers who decline automatically enter the win-back sequence.
Without it
Without any interception, cancellation intent converts to cancellation at close to 100%. You don't know if the customer left because of price, a missing feature, bad timing, or a competitor. You can't offer a pause to someone who just needed a break. You can't offer a discount to someone who found it too expensive.
The win-back rate from a full cancellation is 10–15%. That's the outcome when no interception happens. The cancellation flow exists to make full cancellation the last resort, not the first one.
How it works
01
Recurflux intercepts before the cancellation goes through. The customer sees the flow — the cancellation hasn't registered yet.
02
A short survey asks why they want to cancel: too expensive, not using it, missing a feature, bad timing, switching tools. Their answer informs the next step.
03
Based on their reason, a relevant offer appears. Price concern → pause or downgrade. Not using it → free extension. Timing → pause. Offer is shown once — no pressure loops.
04
If they accept, the subscription continues under the new terms. The cancellation event is never sent to your processor.
05
If they still cancel, the win-back sequence starts automatically — 2 to 5 emails over 30 days based on subscriber value. Nothing to configure — it runs from the moment the cancel confirms.
You control
01
Configure which offers appear per reason. Pause durations, discount amounts, and plan options — you set them. Offers only show when they make sense.
02
Every cancellation reason is logged. See which reasons are most common, which offers work, and where subscribers are leaving — over any time range.
03
Rise: pause offer. Surge and Rule: pause, discount, downgrade, and extension. Each offer type can be enabled or disabled per plan tier.
Turn cancellations into pauses and downgrades. Connect and reduce churn today.
See how this works →FAQ
No. The cancellation flow runs as an overlay before your cancellation endpoint confirms. You configure it in the Recurflux dashboard — no code changes to your product required.
Rise: subscription pause (14, 30, or 60 days). Surge and Rule: pause plus one-time discount, plan downgrade, and free extension. Offers are matched to the cancellation reason the customer selects.
If a customer declines the offer and confirms cancellation, they automatically enter the win-back email sequence — 2 to 5 emails over 30 days, based on subscriber value. The sequence stops the moment they reactivate.
Yes. Recurflux shows you a distribution of cancellation reasons across all your subscribers. You can see which reasons are most common and how offer acceptance varies by reason — over any time range.
Yes. The flow is responsive and works across desktop, mobile web, and any device your customer uses to manage their subscription.
Works with your processor
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