Recovery emails and win-back for RevenueCat subscribers.

RevenueCat does not send recovery emails. Apple and Google display a billing notification inside the App Store and Play Store, but there is no email outreach to the subscriber. Recurflux listens to RevenueCat webhook events and fires a branded recovery email sequence when a billing_issue event is received.

Yes, both retry within a 30-day window, but the retry schedule and logic are not disclosed. You have no control over timing or frequency. Recurflux works alongside the native retry: while Apple and Google attempt the charge, your recovery emails keep the subscriber engaged and prompt them to update their payment method.

Recurflux implements pause intent capture through a web-based manage portal, accessible via a link in recovery emails. When a subscriber clicks pause, Recurflux records the intent and sends a reactivation reminder after the pause window ends. This flow is Apple 3.1.2 compliant — it does not interfere with App Store subscription management.

Billing issue, expiration, cancellation, and reactivation events. When billing_issue fires, the recovery email sequence starts. When expiration fires without recovery, the win-back sequence starts. Reactivation stops all active sequences for that subscriber.

Card retry, card health monitoring, and dispute protection don't apply to App Store and Google Play billing — Apple and Google own the charge and handle payment method updates. Recurflux pricing reflects the narrower feature scope: Rise at $29/mo, Surge at $79/mo.

Recurflux requires a RevenueCat V2 secret key (starting with sk_) with two permissions: project_configuration:projects:read (to verify project configuration during setup) and customers:read (to sync historical subscriber data). Both are read-only.

When a RevenueCat subscriber's billing fails, Apple and Google enter a grace period — they keep retrying the charge for up to 30 days, and the subscription stays active throughout. The grace period dashboard shows every subscriber currently in this window: their email, which store they're on (App Store or Google Play), their current status, and how long they've been in the grace period. This gives you visibility into at-risk subscribers before they expire, so you can prioritize outreach. Available on Growth plan.

When a subscriber's billing grace period ends without recovery, Recurflux fires a win-back sequence. On Growth plan, the first email is written specifically for the store the subscriber is on. App Store subscribers see copy about re-subscribing through the App Store. Google Play subscribers see copy about re-subscribing through Google Play. The steps for re-subscribing are different on each platform, so the emails reflect that — rather than sending generic copy that could confuse a subscriber trying to act on it.