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→ Cards expiring: 30/60/90 days
→ MRR at risk without alerts
→ MRR saved with Card Health Monitoring
→ Annual revenue impact
Card Expiry Risk Estimator · Free
Card expiry is silent involuntary churn. It happens before the payment fails. By the time it shows up in your dunning failure rate, the charge has already declined with an expired_card error. Enter your subscriber count and see exactly how many cards are entering the expiry window — and what that means for your MRR.
2–3%
of subscriber cards expire each month — invisible without proactive monitoring
38%
of expiring cards will fail their next charge without pre-expiry alerts
85%
of those failures are prevented when customers are alerted 30 days in advance
3 inputs · results are instant
Tell us about your subscriber base
All paying subscribers, regardless of plan
Total MRR ÷ total subscribers. Used to calculate revenue at risk.
How long your average subscriber has been paying. Longer = more cards have cycled.
Card expiry model
Your card expiry exposure
Estimated cards expiring — and what happens to them
How CHM Works
How CHM Works
Without Card Health Monitoring
Card expires silently
Customer has no idea. Their card expiry date passes with no notification from you.
Charge fires — declines
Next billing date arrives. Stripe returns expired_card. Subscription lapses.
Reactive dunning begins
You send a "payment failed, please update your card" email. Customer is already gone from access.
38% never recover
Most recover eventually, but some churn for good. You find out in the failure rate next month.
With Recurflux Card Health Monitoring
Day −30: first alert
Recurflux detects the expiring card and sends a branded email from your domain prompting update.
Day −15: second alert
Customers who haven't updated yet receive a reminder with a direct payment update link.
Day −7: final nudge
Last reminder. By now, 85%+ of customers have updated proactively.
Billing day: charge succeeds
Card has been updated. No failure. No access interruption. No dunning sequence needed.
Stripe Card Account Updater covers 40–60% of expiring cards automatically. The remaining 40–60% require the customer to manually update — which only happens if you alert them proactively. Card Health Monitoring targets that gap. To see the full picture of how much all payment failures are costing you, use the Failed Payment Calculator.
FAQs
FAQs
What percentage of subscription cards expire each month?
Industry data suggests approximately 2–3% of subscription payment cards expire in any given 30-day window. Over a 90-day window, this compounds to 7–10% of your subscriber base. The rate is higher for older subscriptions (24+ months) because those customers have been through at least one card renewal cycle. Businesses with a high proportion of debit card users also see slightly higher expiry rates because debit card expiry cycles are shorter on average.
What happens to a subscription when a card expires?
When a card expires, the next subscription charge attempt will decline with a card_expired or expired_card error code. Without proactive alerts, the customer never knows their card has expired until they receive a "payment failed" notification — if you send one at all. At that point, the damage is done: the payment has already failed, the subscription may have lapsed, and the customer has to take reactive action. With card health monitoring, the customer is alerted 30, 15, or 7 days before their card expires and prompted to update proactively — before any charge fails.
What is card health monitoring?
Card health monitoring is a proactive feature that scans your subscriber base for cards that are approaching their expiry date and sends pre-expiry alerts prompting customers to update their payment method before a charge fails. Recurflux runs card health monitoring at 30, 15, and 7 days before card expiry and sends branded emails from your domain. Customers who update proactively never experience a payment failure or access interruption — the charge succeeds on the first attempt.
How much MRR does card expiry cost each year?
The MRR impact depends on your subscriber count, ARPU, subscription age, and current recovery rate. A rough estimate: for every 500 subscribers at $79 average ARPU with a 14-month average subscription age, approximately 14 cards expire per month. Without proactive alerts, about 38% of those (5–6 cards) will result in payment failures, representing $400–500 in MRR at risk each month, or $5,000–6,000 per year. Card health monitoring prevents approximately 85% of those failures — around $4,200–5,000 in annually preserved MRR.
Can I rely on Stripe's automatic card updater instead of card health monitoring?
Stripe's Card Account Updater automatically updates card details when a bank issues a new card to replace an expired one — but this only works when the issuing bank participates in the Visa or Mastercard updater network. Coverage varies by bank and country. Typically 40–60% of expiring cards are updated automatically by Stripe. The remaining 40–60% require the customer to manually update. Card health monitoring covers the gap by proactively prompting those customers to update before the charge fires.
Does card expiry affect RevenueCat or app store subscriptions?
App store subscriptions (billed through Apple App Store or Google Play) are managed by the platform, not your payment processor, so traditional card expiry mechanics work differently. RevenueCat subscriptions on the App Store use Apple's billing system, which handles card updates internally. Card health monitoring in the traditional sense (pre-expiry alerts) applies primarily to card-based subscriptions through Stripe, Paddle, Razorpay, and Cashfree — not to App Store or Google Play subscriptions. Recurflux covers card health monitoring for Stripe, Paddle, Razorpay, and Cashfree.
What is the difference between card expiry and a card decline?
A card expiry happens on a known, predictable date — the card reaches its printed expiry month and can no longer be charged. This is preventable with proactive monitoring. A card decline (such as insufficient_funds or do_not_honor) happens unpredictably due to bank decisions, balance issues, or fraud flags. Card health monitoring specifically addresses expiry — the predictable failure type. For unpredictable declines, code-specific retry logic and dunning sequences are the recovery mechanism. Both types of failures are covered by Recurflux.
How do I know when a subscriber's card is about to expire?
Stripe returns the card expiry month and year on every payment method object via the API. You can query your Stripe payment methods to find cards expiring in the next 30, 60, or 90 days. Recurflux does this automatically — it scans your subscriber base on an ongoing basis and flags cards approaching expiry without any manual queries. For Razorpay and Cashfree, Recurflux reads payment method data from the processor API. For Paddle, expiry data is available through the billing system.
How much does card health monitoring cost?
Recurflux Card Health Monitoring is included in the Surge plan at $159/month. It runs automatically — no setup, no manual queries, no engineering work. At the typical SaaS subscriber scale where card expiry saves more than $159/month in prevented failures (usually around 5+ prevented failures per month at ~$79 ARPU), the feature pays for itself. For most SaaS businesses with 200+ subscribers, the monthly savings from card health monitoring typically exceeds the full Surge plan cost.
Related free tools
Stop finding out after the card fails
Recurflux Card Health Monitoring scans your subscriber base for expiring cards and sends alerts at 30, 15, and 7 days. Included in the Surge plan. Connects in under 5 minutes.