ProfitWell Retain was acquired by Paddle in 2022. If you want a recovery email layer that isn't on Paddle's roadmap or Paddle's pricing, Recurflux is the independent alternative.
Quick answer
ProfitWell Retain was acquired by Paddle in 2022. Recurflux is the independent recovery alternative for Paddle merchants — 6-touch recovery email sequences, subscription pause, cancellation interception, and win-back not tied to Paddle's roadmap or pricing. Flat monthly fee from $59. No revenue share.
What Paddle does natively
What Recurflux adds on top
3 steps · under 5 minutes
Connect Paddle
Enter your Paddle API key and webhook secret. Recurflux syncs 90 days of failed charges and begins listening to subscription events immediately.
Configure your sequence
Set your recovery email cadence, pause window, and cancellation flow. Recurflux runs alongside Paddle's native retry — you keep Paddle's retry and add the email + retention layer on top.
Recover automatically
Every failed charge triggers your recovery email sequence. Pause and cancel-intent flows intercept subscribers before they leave. Win-back handles the ones who do.
Pricing
From $59/mo
Flat monthly fee. No percentage of recovered revenue taken. Rise at $59/mo covers up to $75k MRR. Processor-agnostic — if you move from Paddle to Stripe later, your config comes with you.
How Paddle and Recurflux work together.
Yes. Paddle Billing retries up to 7 times across a 30-day window, including Tactical Retries optimized for specific decline types — adding roughly 10–15% lift on top of standard retries. Recurflux works alongside Paddle's retry, running a recovery email sequence during that same window.
Paddle Retain was ProfitWell's recovery email product, acquired by Paddle in 2022. It's now bundled into Paddle. If you're on Paddle Billing, Retain is included — but it's limited to what Paddle prioritizes on its roadmap. There's no subscription pause, no cancellation interception, and no win-back sequences. Recurflux is the independent alternative if you want features outside Paddle's bundled offering.
Yes. Recurflux supports Paddle Billing (the current product) and Paddle Classic (the legacy platform). Connect via your Paddle API key — Recurflux detects which version you're on automatically.
Recurflux is processor-agnostic. If you migrate from Paddle to Stripe or Razorpay later, your recovery configuration, email templates, and recovery analytics come with you. You don't rebuild from scratch.
Paddle handles the billing mechanics of pause and cancellation. Recurflux adds the UX layer — a branded pause portal that intercepts cancel intent before it reaches Paddle, and a cancellation flow that surfaces retention offers before the subscription is terminated.
No. Recurflux charges a flat monthly fee — $59/mo on Rise, $159/mo on Surge. No percentage of recovered revenue is taken. Every dollar you recover stays yours.
Flat monthly fee. No percentage of recovered revenue taken. Rise at $59/mo covers up to $75k MRR. Processor-agnostic — if you move from Paddle to Stripe later, your config comes with you.
Connect Paddle