Intelligence
Each subscriber is scored HIGH, MID, or LOW based on payment history and lifetime value. The score drives retry depth, win-back sequence length, and cancel flow aggressiveness — so your recovery effort matches the return.
3
LTV tiers: HIGH · MID · LOW
3×
Systems driven by score: retries, win-back, cancel flow
Auto
Score recalculates on every billing event
The problem
Without LTV scoring
With LTV scoring
Tier behaviour
Retries
5 attempts — days 3, 5, 7, 14, 21
Win-back
5-step sequence — day 1, 3, 7, 14, 30 post-cancel
Cancel flow
All offer types unlocked: discount + pause + plan change. Social proof snippet + 24h countdown.
Retries
3 attempts — days 3, 7, 14
Win-back
3-step sequence — day 1, 7, 30 post-cancel
Cancel flow
Pause + plan change offer. Standard copy.
Retries
1 attempt — day 3 only
Win-back
1-step — day 7 post-cancel. No discount.
Cancel flow
Informational only. No discount, no pause offer.
How scoring works
01
Failure rate over the last 90 days, recovery rate on previous failures, consecutive clean payment streak. A subscriber with 12 clean months scores higher than one with 3 — even if current plan values are equal.
02
A $299/mo subscriber with 18 months of tenure represents a fundamentally different expected LTV than a $29/mo subscriber at month 2. Both inputs are weighted in the scoring model.
03
The score is not set once at signup. Every payment event — success, failure, recovery — triggers a rescore. A customer who struggled for 2 months and then self-recovered moves up. One who fails repeatedly moves down.
04
Every subscriber in the dashboard shows their current LTV tier. You can see the score change over time and understand why a specific subscriber received a particular recovery treatment.
LTV scoring is included on Surge. Your highest-value subscribers get maximum recovery effort — automatically.
See Surge pricing →FAQ
Each subscriber is scored using payment history (failure rate, recovery rate, successful charge streak), subscription tenure, plan value, and historical payment behaviour. The score is recalculated on every billing event — a customer who had a rough patch but has paid cleanly for 6 months moves from LOW to MID automatically.
HIGH: 5-step win-back sequence, priority retry scheduling, aggressive cancel flow offers (discount + pause). MID: 3-step win-back, standard retry cadence, standard cancel flow. LOW: 1-step win-back, minimal retry (1 attempt), no discount offer in cancel flow — reduce recovery cost on customers unlikely to stay.
Not yet. LTV scores are calculated automatically and cannot be manually overridden in the current version. Manual overrides are on the roadmap.
LTV scoring is included on the Surge plan ($159/month). Rise plan uses a flat treatment for all subscribers.
Both. HIGH-LTV subscribers get more retry attempts and slightly tighter windows — days 3, 5, 7, 14, 21 — versus the standard schedule. LOW-LTV subscribers get a single retry at day 3, after which the failure is classified as LOST to avoid over-spending retry capacity on low-return accounts.
Related features
Retention
The 5-step sequence that fires for HIGH-LTV subscribers after cancellation.
Retention
Offer aggressiveness — discount, pause, or plan change — is tuned per LTV tier.
Recovery
Retry depth and cadence scales with LTV score — 5 attempts for HIGH, 1 for LOW.
Works with your processor
Live in under 5 minutes